VISIVA emerged in 2008 as a new horizon of optical-creative exploration for Gianluca Cremoni, shaped by a professional journey that began in 1986. The project was born from the desire to transcend the conventional codes of optics, venturing into alternative languages through which the product could be chosen, revealed, and narrated. This innovative concept further broadened and refined its original vision with the opening of the second store, APART, in 2014.